Brand Stops Photoshopping Models, Sales SKYROCKET?!

May 25, 2016 at 6:17 pm |

Why retouch beauty?

One major problem you hear about constantly in the fashion industry today is photoshopping.

Not only does drastically altering photos constitute as a grossly accepted form of false advertising, but seeing such slim and unrealistically skinny models plastered on every advertisement is downright unhealthy. And who are the real victims?

Often, those who are most susceptible to the pressure caused by perfectly photoshopped images–pressure to look better, pressure to lose weight, pressure to eat less, pressure to change–are children. According to Mirror Mirror, the photoshopped looks we see on many models make us feel like we’re too large, and while adults are more capable of separating reality from photoshopped-fiction, children and teenagers succumb more easily to the pressure and self-consciousness. Even the National Eating Disorders Association (NEDA) cites the media as a contributing factor to eating disorders across the nation.

Now, one popular fashion retailer is making strides to improve the self confidence of its young clientele, and their profits are soaring along the way.

aerie no photoshop mixed models on beach

Source: Instagram @aerie/ @poorlittleitgirl

Check out their incredible campaign!

Why retouch beauty?