Beauty standards vary greatly from culture to culture, country to country, and from age to age. In your lifetime alone, you've probably noticed significant changes in fashion, accessories, and body type as to what makes somebody beautiful. Unfortunately for many people, the accepted definition of "beautiful" is often elitist, exclusive, and downright unrealistic.Needless to say, beauty can be a contentious and superficial topic, and for no one is it more punishing than women, who often find themselves the victims of unachievable standards and myriad consequences for not prescribing to the socially-defined norm of what merits beauty.Now, San Francisco-based photographer Carey Fruth has launched a campaign to combat the strict standards society imposes on women regarding how they should look and what size they should be. What's more, she's drawn her inspiration from an incredible source: the 1999 Academy Award-winning best picture American Beauty.A recurring theme throughout the film is an imagined sequences featuring actress Mena Suvari, with whom Kevin Spacey's character is obsessed, nude among a bed of flower petals. Photographer Carey Fruth has taken this motif to show us what real beauty looks like, and her work is, simply put, powerful.