What's in a name?
Everything begins with an idea.
Even the biggest success stories on the planet start with the smallest seed being planted, incubated, and cared for. Most companies, products, and even accomplishments like novels and films are the finished version of something years in the making. Sometimes a masterpiece is the result of an entire lifetime of work.
And of course, sometimes the final results drift very far from the original idea.
In the case of some of the biggest brands, products, and companies on the planet—especially those that have been around for many years—business models and the world as a whole have changed enough that they may not even seem related today to what they were when they started out… for better or worse.
How often do you think about the names of your favorite brands? As it turns out, plenty of the companies we interact with every day have names that have little or nothing to with their strategy today. Redditors pointed out some of the best ones for us, but be warned: You might get frustrated knowing the meanings behind these names and how they don’t make much sense anymore…
MTV used to show music videos (GrammatonYHWH)
“Remember when MTV used to show music videos?” is something my classmates and I used to say in the 7th grade. I’m in my mid-30s now. (battraman)
In the mid to late 90s MTV had music videos in the morning so you can turn the tv on, volume up and get ready for school. Great way to start the day. (crashandwalkaway)
Way before Nirvana
There was U2, and Blonde
And music still on MTV.” (CodeMonkey24)
Best part is, song is now fourteen years old. (ricree)
Dunkin Donuts. I don’t remember the exact number, but I think something like less than 10% of their sales come from donuts now. They’re even considering rebranding to just “Dunkin” and dropping the “donuts” altogether. (Gatzli)
I can speak with authority on that because I work there. The company that franchises out the Dunkin Donuts brand name is actually just Dunkin Brands. They keep the franchise locations Dunkin Donuts for brand recognition. Your number on donut sales is accurate, but that’s always been the case. Donuts now are usually around half the price of a small coffee so it would be difficult for coffee and donuts to compete with each other for profits especially when you have a sandwich menu that’s far more popular than the donuts, despite the sandwiches having twice as many calories but arent perceived as being a dessert. It honestly costs so little to make coffee, something like 20 cents per pot, that the profit margin is insane and we’re able to diversify to other things like donuts that aren’t as good for profit, but are much more attractive to actually drive business to us.
7-Eleven is open 24 hours a day and not the original 7am-11pm hours of operation from which its name originated. (VictorBlimpmuscle)
Maybe they should rebrand to 24-7-Eleven (Jek-TonoPorkins)
24 hours a day, 7 days a week, 11 weeks a year! (nalc)
It solely depends on the neighborhood, for example in my city […] it’s open 24hrs but if you head upper parts for example La Jolla (rich neighborhood) they close early. Has to do with neighborhoods and what they allow (vote) remain open. (soyquilo)