They're just going to have to buy more...
Victims of sexual harassment and assault are finally speaking out against their high-profile attackers without fear of retribution. However, those who aren’t personally involved in these bad situations are stepping in to add their commentary about it — and it’s leading to consequences that no one saw coming. Bizarre consequences. For example, there’s a few less working Keurig coffeemakers in the world because of inappropriate actions that allegedly took place 40 years ago.
The situation began when the former Chief Justice of the Alabama Supreme Court and Republican Senatorial candidate Roy Moore was accused of egregious sexual misconduct. The Washington Post reported that a woman named Leigh Corfman had sexual relations with Roy in 1979 when she was just 14 years old. Roy was 32 at the time of the incident and serving as an assistant district attorney.
Several other women have since come forward with similar stories about dating, kissing, or having sex with Roy when they were in their late teens. In Alabama in the ‘70s, the legal age of consent was 16 which means that, legally speaking, Roy wasn’t committing a crime with his older accusers. Regardless, he has denied all allegations of misconduct.
Right-wing talk show host Sean Hannity attempted to get Roy Moore to admit the truth about his behavior, but gave Roy the benefit of the doubt about the allegations. A Twitter conversation started up between Sean and journalist Jake Tapper about Sean’s continued support of Roy, and Sean seemed to imply that the 14-year-old girl consented to the act.
Sean tried to backpedal his statements, but people had already seen enough, including the group Media Matters for America.
Media Matters spread the word about Sean’s steadfast belief in the disgraced politician Roy Moore, and they asked their media partners to pull ads from his show. One of the companies to do so was Keurig Green Water, the maker of the popular Keurig Coffee Machine.
They announced their decision via Twitter on November 11, saying, “We worked with our media partner and FOX news to stop our ad from airing during the Sean Hannity Show.”
This was all too much for some people. They decided to smash, shoot, and destroy their Keurigs in retaliation.
Videos began appearing on Twitter with the hashtag #BoycottKeurig showing people destroying the Keurig machines they already owned. While they seemed happy about showing corporations like Keurig what they thought about them pulling ads on Sean’s show, others pointed out the futility in their protests.
Twitter user said @paul_itiCs what many others were trying to relate: “How are you going to boycott something you ALREADY used your money to purchase???” Users also said that protesting Keurig was like saying you support Roy Moore’s predation on young girls.
All of this coffee machine smashing didn’t go unnoticed by Keurig. The company’s Chief Executive Bob Gamgort sent a memo to his employees about the controversy. He explained that Keurig often advertises on news programs because it’s lucrative for them, and they have ads on all major news channels. He said that this event was sparked by Sean Hannity’s comments, but that Sean already apologized for what he said.
Sending out a tweet about their ad practices was not within company protocol. He wrote:
“This gave the appearance of ‘taking sides’ in an emotionally charged debate that escalated on Twitter and beyond over the weekend, which was not our intent. I apologize for any negativity that you have experienced as a result of this situation and assure you that we will learn and improve going forward.”
Host Sean Hannity used the memo to Keurig employees to say that the coffee-machine makers were a victim of Media Matters liberal agenda, and he accepted their apology… even though the letter wasn’t directed at Sean or his fans. Still, Sean gave away 500 new Keurigs to his followers the next day.
Do you think that people made an impactful statement by destroying their Keurigs, or was it all for naught? Let us know in the comments and SHARE this story!