When you think of PETA, you probably think about the dramatic shock tactics they use in advertising that bring you unpleasant images of piglets being beaten to death, cows being rudely and artificially inseminated, or animals (including humans) being butchered, treated, and sold as mere meat. And then of course there's the blood. Tons of blood. From posters to commercials to fake blood being thrown at protests. If any of these things sound familiar to you, you have to admit that PETA's campaigning works.But did you know there's a whole other side to PETA? As the largest animal rights organization in the world, People for the Ethical Treatment of Animals focuses specifically on the food industry, the clothing trade, animal testing, and the entertainment industry in order to improve the welfare of animals and educate humans on how to better coexist.Like any major organization, PETA relies on famous personalities and faces to help spread their message, and wouldn't you know, peta2, their youth division, also champions the hottest vegetarian celebrities as a fun way to spread awareness and attract the attention of the younger masses.Their 2016 winner? American rapper Waka Flocka Flame.