The Internet at the Speed of Thought

London Mayor Bans Body Shaming Ads From Underground

at 4:21 pm | By

“Nobody should feel pressurised […] into unrealistic expectations.”

London Mayor Sadiq Khan just came into office in May 2016, but he is already making strides across the city, both above ground and below.

As London’s first ethnic minority mayor, and the first active Muslim to become mayor of such a large Western capital, Khan is already making waves, demonstrating a preoccupation for acceptance across the city and globe; he has previously voted in support of a same-sex marriage equality bill, he spoke out against the shootings at an Orlando gay club, and now, he’s made a decision that would promote healthier body acceptance in London.

Still, some critics think his most recent decision may have ulterior motives…

protein world banned sadiq khan featured

Credit: Twitter @SadiqKhan/ Daniel Leal-Olivas/ Getty Images

Here’s what he’s doing:

Beach Bod Ready

protein world ads banned

Source: Instagram @proteinworld

Last summer, reports of body-shaming abounded across the London Underground all because of a campaign from the weight loss supplement company Protein World.

Featuring thin but desirably curvy women in bikinis, the ads read “Are you beach body ready?” with an ad for Protein World’s weight loss collection prominently featured. Reports surged last summer of the negative impact such body-shaming ads could have on women and girls riding the Tube or public buses, but it wasn’t until this year, right at the start of beach season, that something was done about it.

Sadiq Speaks Up

protein world ads banned sadiq khan speech

Credit: Daniel Leal-Olivas/ Getty Images

On Monday, June 13, Khan announced that he would no longer permit these “body-shaming ads” on London’s public transportation.

“As the father of two teenage girls, I am extremely concerned about this kind of advertising which can demean people, particularly women, and make them ashamed of their bodies. It is high time it came to an end,” Khan said about the matter. “Nobody should feel pressurised, while they travel on the Tube or bus, into unrealistic expectations surrounding their bodies and I want to send a clear message to the advertising industry about this.”

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