How Dumb Can People Be?
21 seconds is all it took for an established business to ruin its reputation forever, simultaneously insulting the memory of the near 3,000 people that died on 9/11 as well as make a cruel mockery of the millions of lives forever scarred by that terrible day.
As we approach the 15th anniversary of the attacks on the World Trade Center and the Pentagon on September 11th, 2001, many of us will look back and remember where we were at the exact moment we first heard the news. Others will educate younger students, relatives, and friends about that day, its significance not only in American history but in the global course of human events. And more importantly, we will reflect on the profound personal toll it has taken on countless lives that were forever changed, both directly and indirectly, that day.
15 years removed from that fateful day, we have seen the New York City skyline change and grow ever taller, ever more impressive; we have seen millions of lives change, grow, and end; we have seen wars begin, finish, and drag on, impacting more lives in ways we cannot even begin to imagine; and we have seen the establishing of Patriot Day, a grave nod to the lives lost in New York, Virginia, and Pennsylvania as well as to the resiliency of Americans and the international community following the acts of terror.
But the last thing we expect to see around such a sobering anniversary is humor, mockery, and insult. Sadly, for several workers at a Texas-based mattress company, 9/11 was nothing more than the opportunity for a nauseating promotion.