Sometimes, even the smallest details make for big changes in the way we look at the world around us.
This new commercial promoting Star Wars-inspired soup from Campbell’s has a subtly powerful message about family, acceptance, and love. The cute and corny ad starts off by showing a dad feeding his son Campbell’s soup while humming “The Imperial March” from Star Wars and imitating Darth Vader’s–if not the franchise’s–most iconic line (personalized for his son), “Cooper, I am your father.” We’ve seen this before, so what makes the commercial so special? Cooper’s other dad.
“No no no: I am your father,” chimes in dad #2, as he feeds his son another spoonful of America’s favorite soup. And just like that, Campbell’s is breaking down walls that have been long established and heavily guarded in our country, as well as the rest of the world. If you look more closely, you’ll also notice the boy’s cup has a purple lid, and the rainbow colors of the decades-old stacking toy on the counter take on new meaning.
It seems like these days, more and more brands are choosing to vocally and visually demonstrate their stance on today’s biggest issues–like gay marriage–as well as longstanding problems in our society such as racism, bigotry, and hatred or discrimination in general. Among these companies are Coca-Cola, Target, Whole Foods, Starbucks, and Cheerios.
What’s even more heartwarming is that this commercial isn’t entirely staged: this is a real-life family. David Monahan, Larry Sullivan and their son don’t even have to act in the ad because this is the story of their real life. They’ve previously appeared in a commercial for Sabra hummus. Sullivan is an actor who has played a gay character in both Will & Grace and Modern Family. Monahan is also an actor and has appeared on shows like Dawson’s Creek and Crossing Jordan. Using a real family makes the hashtag behind the ad, #RealRealLife, even more meaningful.
Honestly, we need more commercials like this to help normalize the changing definition of family. We’ve always been taught that love is patient, kind, and blind, and now it’s time to show the country and world that love comes in many shapes, sizes, and colors as well. It may be a long fight, but at least we know the Force is with us.
See the commercial for yourself below, and don’t forget to SHARE if you love what Campbell’s is preaching. Looks like I need to go stock up on soup.
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