Those ‘Ice Bucket’ dollars went to work.
Two summers ago, people began dumping buckets of ice on each other in an effort to raise awareness for Amyotrophic Lateral Sclerosis, better known as ALS. Often called Lou Gehrig’s disease, after the baseball player was diagnosed with it, ALS is “a nervous system disease that weakens muscles and impacts physical function,” according to Mayo Clinic.
In 2014, millions of people both affected and unaffected by the disease joined in by letting a person dump freezing buckets of ice and/or water on top of their heads. In addition to that, each person who accepted the challenge also donated money. The ALS Ice Bucket Challenge attracted Hollywood’s A-listers and other well-known celebrities. People thought the challenge was just an internet fad that lured people into looking silly for charity, but that’s not at all the case. It’s been proven that proceeds from the challenge have led to an amazing discovery.
Money from the Ice Bucket Challenge made THIS happen…
People thought the challenge was just an internet fad that lured people into looking silly for charity, but that’s not at all the case.