Because masculinity is so f***ing fragile
Gender roles dictate a lot of our daily lives. Even if you don’t consider yourself particularly invested in your gender identity (or examining that identity), chances are that your internalized concept of what is acceptable behavior for yourself, or others, is heavily influenced by the culture in which you were raised. Now, of course, these gendered expectations vary somewhat from place to place, but there is one constant that is to be expected basically everywhere on Earth: “real men” don’t do “girly s***.”
The definition of the “girly s***” might change, as might the definition of a “real man,” but no matter where you look on this planet, some kind of line has been drawn in the sand regarding what behavior is “masculine” and what is “feminine.” So, what happens when (as it has in the US, for example) all the nice, flowery, pretty, soft, cozy, lovely things in life get designated as “feminine,” while dirt, pain, sports, business acumen, and stunted emotional intelligence get designated as “masculine?”
Well, you get a whole lot of insecure men who just want a bubble bath… But like, a “manly” bubble bath, you know?
Dude Wipes! Because no manly man wants to “get blindsided by a buttload of lavender.”
No, seriously. Their website literally says that. It also makes sure to let you know that the scientists who developed them are “scientist DUDES” because god forbid you let a product designed by a woman near your butthole.
“Big Ass Brick of Soap”
Thanks, Duke Cannon! Now, after all these years, men can wash too, because normal soap is just too small and delicate for their rough, manly hands. Not to mention, these big ass bricks of soap come in man-friendly fragrances like “Naval Supremacy” and “Accomplishment.”
Yeah! Screw flowers, screw fruits, screw herbal scents! Real men smell like abstract ideas.
Now you don’t have to choose between being completely emasculated by your non-gendered chapstick or having to suffer through winter with bleeding, cracked lips!