The marketing industry is an interesting place. Every day, thousands of people dedicate their creativity to advertising, promoting and selling a company’s products or services. We have to admit, while we absolutely hate commercials and ads, every so often a campaign comes along that truly impresses us: Usually around the Superbowl. On the other hand, there are times where we witness a marketing campaign flop so badly, we wonder how anything of the like could have been okay’d by a higher up in a company. We found too many examples to count, but here are our favorites!
Celeb Boutique, a small fashion brand, saw that #Aurora was trending.
They made a tongue-in-cheek comment about how it was probably because of the “Aurora” line they’d recently released with Kim Kardashian.
Aurora was a trending hashtag at that moment because of the Aurora movie theater shooting. (dsjunior1388)
McDonalds tried to show how it cared for its employees by releasing a financial calculator, which employees could use to balance their monthly pay with expenses like rent, food, gas, etc.
Turns out, most employees couldn’t balance their pay with their expenses, even if they cut out all luxuries, skipped meals, and walked to work each day. (CrazyPlato)
In 2015, Vanderbilt’s college football team changed their slogan “We Don’t Need Your Permission”. Not only is this about the least inspirational slogan of all time, it was also very inopportunely timed as multiple members of Vanderbilt’s football team had just been charged with a brutal account of gang rape. (david0985)