Stand up for someone
According to an organization called No Bullying, 30% of students worldwide are bullied in school. With the advent of the internet, bullying has become an even bigger issue. Harassment has skyrocketed and new figures estimate that 43% of kids have been bullied online. It’s become so bad that one-in-ten students drops out of school because of being bullied — not to mention all those who have taken their own lives.
Since October is National Bullying Prevention Month, Burger King partnered with another organization — No Bully — to help out. Known for their outrageous public relation stunts, the international fast food chain wanted to compare people’s reactions to real life bullying to “food bullying.” They totally nailed it!
According to No Bullying, kids who were bullies as young adults continue the abuse and violence into adulthood. By the age of 30, about 40% of boys who were identified as bullies in middle and high school had been arrested three or more times. By the organization’s definition, school bullying includes playing pranks, calling a kid names, gossiping and lying about about them, physical violence, ignoring them, and (now) cyberbullying.
Even if you don’t have teens of your own, this issue is still extremely import as today’s schoolyard bullies and victims are our future. More than that, caring about someone getting picked on is the humane thing to do.
Now, Burger King is speaking out for the kids!
The video starts out with various young teens discussing bullying and why they don’t intervene when they see it happens at school.
One kid says, “Getting caught up in bullying, it so easy ’cause you’re just glad that you’re not being bullied.” Another student says, “It’s just easier to do nothing.”
What would it take to make complacent people do something?
Burger King’s video says, “We bullied a High School Jr. and a Whopper Jr. to see which on received more complaints.”
So a few young actors were brought into a Burger King location to simulate bullying. They tease the victim, ruin his food, and even push him to the floor.
Meanwhile, cameras catch the expressions of adult customers watching. They watch, but keep eating and remain straight faced.
That’s when the video cuts to an “employee” smashing a Whopper Jr. that is to be served to customers. The recipients went back to the counter to say something about their messed up meals.
The “employee” asked if the customer requested his burger “bullied” or “unbullied.” The “manager” comes over and agrees that the defenseless bullied burger was “just for laughs” and that they didn’t “mean anything by it.”