Putting Their Foot Down
With social politics and tensions at an all time high, it’s no surprise that everyday items are being politicized. From companies speaking out about issues from gun control to same-sex marriage, many corporate and local businesses have made their opinions and political stances clear.
This Chicago-based florist had made a splash in the community for its emphasis on giving back and improving the world through small steps ― and their recent update about who they want buying their products has made an even bigger splash. Although some aren’t happy with the update, this store made their stance completely clear, and aren’t backing down regardless of the backlash they’re facing on social media.
Making a Change
A group of college students came together to start a flower company known as Flowers for Dreams, which has placed emphasis on supporting local communities and the underprivileged through its profits. Their website reads,:
“We set out to sell a few hundred roses to parents outside a high school graduation ceremony. The plan was to use half the profit to upgrade our college diets from frozen pizza to takeout, and the other half to buy backpacks for the low income students we tutored during summer. Make a little money and make a difference.”
Their small plan soon became a full on business and their efforts to give back to the community remained. A mere two months after they opened, they were able to donate over 600 backpacks to those in need. It made a huge impact in the community who were attracted to the company that balanced beauty with charity, and were happy to make purchases that would make a difference. With 25% of their profits going to local aid organizations they’ve managed to give back $250,000 to date, which is nothing to sneeze at.
However, a recent update to their website has gotten them acclaim at an even bigger scale. For some, the update is a well-needed and obvious stance, but for others, it’s somehow offensive.
When opening the website, a window pops open that reads, “Do you condemn racism, nazism, and white nationalism?” The two options are: “Yes, I can’t believe we’re still having this conversation,” and, “No, I’m ignorant and complicit in hate.”
If a customer chooses yes, they are brought into the site. If they choose no, they receive a message that reads, “Thank you but no thank you. We don’t want your business here.” They’re then redirected to the United States Holocaust Memorial Museum’s homepage. They posted this update on Instagram with the caption, “If you’re unwilling to take sides, we don’t want your business.”
It should be no question why this change was just made to the website: it was directly following the White Supremacist rally that took place on Monday, August 14th, in Charlottesvile, VA, and reminded the nation that white supremacists and Nazis are still alive and well in America.
Although the company’s message of peace was well-received by many, others were not so happy. Many took to social media to complain about the website’s update. User @auri_cor wrote, “How altruistic. Just what we need. Pick a side=division. How about I choose America? Or is that no longer an option?” Another user, @Cameron_Vinson writes, “I hope your business goes under lmao.”
However, the overwhelming majority seemed to be grateful for Flowers for Dreams’ update. User @Lynnie1004 wrote, “I [love]these kids! If all millennials are like them, I have renewed hope for our future,” and @hungryveganxo agreed, “is there really any option on which side when one of the sides is Nazism?”
What do you think about this update? Let us know in the comments and SHARE this article!