Fight sextortion with this cute animal!
As technology becomes more advanced and more commonplace, adults and parents have to face the realities that their children are likely going to see and experience some things on the Internet that are out of their age range. With images becoming more frequently shared and with the permanence of the internet, parents have begun to worry about what their children are sending, as well.
This Canadian campaign has a pretty clever solution for the problem.
What is sextortion?
Sextortion is a relatively new term that you may not have heard of; it’s extortion on sexual grounds.
It normally takes place when people on the internet pose as attractive men or women and ask victims to send them sexual photos or nudes. Once the victim sends a nude, the sextortionist then tells the victim that if they don’t send money or more nude pictures, they’ll post the victim’s revealing pictures everywhere for their friends and families to see.
It has happened to plenty of unsuspecting people, but this ad campaign has thought of a way around it.
Naked Mole Rat
Remember Rufus from Kim Possible? He was Ron’s lovable sidekick; so cute that he even got his own theme song. In the cartoon, he just looked kind of like a rat without fur, but this campaign thinks that real naked mole rats bear a striking resemblence to… Well, you don’t need us to spell it out.
A Sly Exchange
This campaign invites teens to just pull an old-school switcheroo, sending the naked mole rat instead of their actual nudes.
It sends the message to sextortioners that the teens aren’t going to be their next victim and lets the teens get a laugh. The campaign has some good logic behind it.