The Internet at the Speed of Thought

New Study Says Pumpkin Spice Lattes Are White Privilege

at 3:58 pm | By

What does your coffee flavor say about you?

Fall is in the air, and you know what that means: Falling leaves, brisk weather, more layers, and—of course—fall food and drinks. And for the past few years, nothing has quite said “autumn” like pumpkin-flavored-everything, and it all started with Starbucks’s iconic Pumpkin Spice Latte.

Of course, pumpkin flavored coffee is hotly debated: For some, no fall is complete without pumpkin drinks close at hand; for others, artificial pumpkin flavor shall never sully their brew.

Regardless of your personal taste, chances are you’ve come to associate Pumpkin Spice Lattes—or, as they’re endearingly called, PSLs—with a specific demographic: young white women.

Though it started as a stereotype or joke, the concept of the “basic” white girl with a PSL has transcended humor and become a both a farce and reality at once. Now, a new study reveals how the drink encapsulates white privilege.

psl starbucks scarf fall

Source: Twitter @TheRealPSL

Are Pumpkin Spice Lattes a symbol of racism?