One tweet saved her father's business
It’s believed that almost half of small businesses don’t reopen after they are devastated by a natural disaster. In Houston after Hurricane Harvey, a little family-owned restaurant was struggling to survive. A teen girl couldn’t bear the thought of her father’s restaurant going under due to a lack of customers, so she asked the Twitterverse to spread the word to get customers in the door. Soon enough, they had so many customers that they sold out of fresh-baked breads every day.
Houston was nearly devastated by Hurricane Harvey in August. The monster storm tore through the Texas town, flooding the unprepared city. Homes were ruined, businesses were swept away, and people have been trying to get back to a normal way of living.
Though La Casa Bakery and Café did not flood, it lost a lot of customers who were forced to relocate. La Casa Bakery opened about two years ago with Trinidad Garza and his family at the helm. The baker makes pan dulce and other pastries by hand every day, but he was having to throw away his products because there just weren’t enough customers coming in after the storm. He was considering selling the business.
Trinidad’s 18-year-old daughter Jackie was shaken by the possibility of the family business closing. She told Inside Edition, “It hurt because he made everything himself and for him to just give up like it didn’t matter, it sucked.”
On Dec. 6, she tried to help out by posting a video on Twitter of her father making the pan dulce. “He [has] been thinking about closing, but I can’t let that happen. Spread the word, one retweet could bring in a potential customer,” she wrote.
Within hours, the video was retweeted thousands of times. Even the singer Paulina Rubio saw it and retweeted it as well. She has 11.5 million followers. The little restaurant was soon flooded with customers.
“By the time, I was at work, I was like ‘1,000 [retweets]? I didn’t think it was going to grow,” Jackie happily told KTRK-TV. It kept growing, in fact, and has yet to slow down. Customers come in throughout the day until all of the baked goods are sold out. Some have even taken pictures enjoying their time at the restaurant and posted it to social media to encourage others to check it out.
The new customers are enjoying the selections that Trinidad puts so much love into like chocolate abuelita, conchas, and their one-of-a-kind pan dulce. There are also lunch dishes like tostada de pollo, chuletas de Puerco, and pineapple empanadas.
New customer Chantile Hermosilla discussed why she wanted to visit La Casa Bakery. “I heard that the store owner was thinking about closing it down. I was like, ‘Oh, I kinda don’t want that to happen,” she explained.
In the Black
Trinidad doesn’t plan on selling the restaurant now that he’s got tons of customers. If anything, the baker in his early 70s is too busy making all of his delicious baked goods. When asked what he thought about how his daughter’s tweet went viral, he claimed that he doesn’t even know how to use Twitter.
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