Apparently, duckface has always been the go-to?
Although everyone knows a “pin-up” when they see it, very few know the history of the style.
The term originated in the early 1940s and came from their original use: As self-promotion for actresses and burlesque performers who wanted to gain some name recognition.
The women would use the images as their business cards and pin them up in venues all over town. This practice (which likely began in the late 19th century) was controversial as it flew in the face of traditional cultural values which dictated that women should not engage in public life in such a brazen way.
Public attention for women was frowned upon because of the suggestion of public sexuality or “loose morals” that came with it. At the time, a woman’s visibility in public was inherently linked to her sexual availability and morality.