There's a method to the madness
Ever had a blizzard from Dairy Queen? If so, you’ve probably gotten the delicious dessert served to you in a peculiar way, upside down to be more specific. DQ prefers to go against the grain when it comes to the presentation of their food. Just in case you’ve never understood why the burger joint opts to stand out, we’ve got the reason. Keep reading.
Being Set Apart
Dairy Queen has managed to make their ice cream really marketable with this simple yet peculiar trick. If you’ve ever ordered a frozen snack at the fast food chain, you were likely a bit shocked when they handed over your dessert cup upside down! If you’re a bit of a trivia buff, you might find the reasoning and history behind this service hack to be pretty interesting.
It began with a boy
The idea was adopted by one franchisee in St. Louis named Sam Temperate. Sam was trying to gain the upper hand on a rival milk shake stand that was serving hearty shakes filled with fruit and candy add-ons. Having witnessed one 14-year-old customer request that his shakes be prepared thicker, Temperato figured that this kid just might be on to something.
The proof is in the pudding
The milk shake shack must have felt the same way, so in an effort to prove to the teenager just how thick their ice cream really was… They began flipping his cups of custard upside down before handing them overt. Noticing the success that their opponent had by proving the quality of their product, Temperato decided that it was a genius move and soon told higher ups “We’ve got to have this at Dairy Queen.”