The Internet at the Speed of Thought

‘Growth Hacking’ Tinder: How This Man Used His Wife & Data To Get Laid

at 1:29 pm | By

Eddy Azar really sucked at picking up dates on Tinder. In fact, he was so bad at finding success on the dating app, that he resulted to asking his wife for help…

Eddy Azar and Asha Jacob

Credit: Facebook/Asha Jacob

A 22-year-old from Singapore, Eddy and his wife Asha Jacob decided three months ago that they wanted to try out an open – meaning that they could both pursue sexual relationships outside their marriage. The progressive millennial couple first turned their sights to Tinder in hopes of attracting a few new FWBs. While Asha’s dance card quickly filled with names, Eddy had a miserable time trying to score a single date. While it may seem unsurprising that the male/female pursuit dynamic presents itself in a similar way online as it does in let’s say a bar atmosphere, Eddy knew there was something he was missing.

As an experiment, the hopeless husband turned to his wife for help – yes, help in picking up other women. Asha happily obliged, and as it turns out she was far superior at picking up dates for Eddy than Eddy was himself. In no time she’d set up two dates – in a half hour.

“My wife is one of the best pickup artists I know,” writes Eddy on his blog. “Or at least she is when she’s wearing my face.” But more important than the dates, this was a signal to Eddy that his success had nothing to do with the content of his profile, or even who he was really, but rather how he played the game. “If she can get girls to agree to go out with me when they think she’s me and the only thing she’s doing differently is how she’s writing… the problem isn’t me. It’s my game.”

To prove his hypothesis that the success of Tinder dating can be distilled down to a formula Eddy decided he’d do a little experiment and apply some of the tools used in growth hacking – a marketing technique that uses creativity, analytical thinking and social metrics to sell products – for the benefit of his sex life.

After 16 days of experimentation, here are Azar’s findings. And while some of them might seem obvious, others are less so, and when you put all the pieces together…

It turns out Tinder really can be hacked.

Eddy’s Profile

eddy azar on growth hacking tinder

Source: Tinder/Eddy Azar

Here’s what Eddy’s profile looks like, so you can see what we’re dealing with. He didn’t change his profile throughout his experiment.

Would you swipe left or right? If he wrote you would you respond? Or do you think this profile is terrible? Turns out Eddy’s interested in hearing your critiques: “Got any criticism, compliments, thoughts?” he asks. “Fire away.”

Here’s what he picked up on in his analytics…

Lesson #1

eddy azar on growth hacking tinder

Source: Growthcasts/Eddy Azar

Looks like if you’re a dude you’d better do some thumb and forefinger warmups before venturing on Tinder, because you’re going to spend a long time on the app. Even if your percentages are abysmal like Eddy’s, the more input, the more output, the more you put it in.

Lesson #2

eddy azar on growth hacking tinder

Source: Growthcasts/Eddy Azar

Charted Success With Line Openers

eddy azar on growth hacking tinder

Source: Growthcasts/Eddy Azar

Not only does your opening line determine whether or not you’ll receive a response from your Tinder crush, but it also determines where you’ll end up with your date – at a cafe, or in bed.

For example, if you talk about her profile, chances are the relationship will lead somewhere more conversational or romantic, whereas if you talk about her photos the results are more carnal. Again, it might seem clear that if you’re expressing interest in what they look like off the bat, that’s what you’re looking for, but this choose-your-own-ending road map could be a tool for all those lost Tinder-ers out there.

Lesson #3

eddy azar on growth hacking tinder

Source: Growthcasts/Eddy Azar

The golden ticket.

Lesson #4

eddy azar on growth hacking tinder

Source: Growthcasts/Eddy Azar

One of the major keys to success is moving off the dating app in some way – getting a number, a social handle elsewhere, etc. You’re almost guaranteed to meet this person in real life.

While Eddy is just one man who can only collect so much data by himself, he plans on recruiting others to help him in his growth hacking experiment, and he believes that this is “just the beginning” of unlocking infallible solutions for nabbing dates on apps.


eddy azar

Credit: Tinder/Eddy Azar

Responses have varied on Azar’s project from those who are interested in helping him to gather more data, to those that see him as a misogynist pig who’s looking for a golden formula into women’s panties.

His thoughts and goals are similar to those of Neil Strauss, who famously chronicled his journey in perfecting the art of (in-person) seduction and published his findings in “The Game: Penetrating the Secret Society of Pickup Artists.” However, in the rising era of dating and hookup apps, all interactions can easily be translated into data. Chances are it’s only a matter of time before Eddy publishes solid data instructing others on how to improve their match ratios, use perfected one-liner intros, and eventually make them dating masters, at least behind the lonely glow of their iPhones.

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